I must say, after viewing these videos at Left Lane News, I was laughing hard.
Volkswagen has taken a market segment that doesn’t generally buy new cars (extreme customizers) and mocked them. Normally it isn’t a good idea to mock anyone in your advertising, but in this case it might work.
As you can see this has quickly become a viral campaign for Volkswagen who has seen slow sales in the last few months.
Here’s a tip you can learn from Volkswagen:
That can create exactly the kind of publicity you are looking for.
Don’t forget to include contact info or a website address in the beginning or at the end of the commercial!
Here is the video!
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1 Vooed Business Marketing » UPDATE: W/ Video - Volkswagen Un-Pimps My Ride // Mar 7, 2006 at 11:28 am
[...] Here is the link to the original Volkswagen Un-Pimps My Ride now with the video highlight of the commercial Volkswagen released! [...]
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