Internet Business Marketing Ideas for Small Businesses

Whenever selling anything with different price points, always start with a low price and value, then go up.

For example, I’m still fundraising so I’ve been approaching my prospects like this:

For $25 you get a business card sized ad. For $50 you’ll get a 1/4 page. $125 will get you a half page. $250 will not only get you a full page advertisement, but it will also get you free ad design, a small blurb on the cover, and I can even get you the inside cover, the absolute best place to advertise in a magazine.

We’re trying to get people to donate $125, but we’re looking for just that special company to become a Platinum (I made it up) sponsor and donate $250 to get that inside cover. So why don’t we make you that one platinum sponsor on the inside cover?

This allows them to say “Yes” to something that is good for the community, and also good for them. I only list the benefits of the price I want them to buy at, and then make it an easy, closed question.

So far I have 3 platinum sponsors and only 2 sponsors at $125, nobody at the lower prices. I don’t really make them much of an option.

Use this method and see if you can make the easy upsell!

I have been fund raising for our local high school volleyball team that I coach. In my fund raising I have noticed something interesting in 3 people that I have talked to.

They all want the to donate, but they want the “path of least resistance.” Here is what they said.

I’ll just write the check and fill out the form right now, will that work?

Can you fill it out and bring it Thursday? Bring it in and remind me about the check then.

Will I be obligated to anything except the financial donation?

These three guys blew me away! They wanted to donate, but they wanted it to be easy for them, the path of least resistance.

So of course I did as they requested including filling out the form completely except their signature.

How many of your customers really want to buy, but you are making it more difficult that you should.

As old salesman always say, “It’s as easy as A.B.C. Always Be Closing!”

Television advertising for many people is a thing of the past. People want contextual advertising, sponsorships, viral marketing, buzz worthy ideas, and other trendy terms.

For those of you who still buy TV advertising on a regular basis, try this tip. Next time you talk to your account representative, ask him/her about unsold spots. What do they do with those spots?

If they are like most TV stations, those unsold spots are usually at nights during the week, and they have either no commercials due to lack of interest, or they give away commercial spots to non-profit organizations!

You are already a client, and already spend money with this TV station, shouldn’t you get something out of the deal? Free advertising for sure!

Tell them you’d like to try to get a few free spots during the week at off-peak times and see how well that converts for your market. You may find a new demographic that consists solely of night owls ready to buy!