On one of my very first deals in the car sales business was a middle aged man looking for a car for his wife.
We found the car he liked, in the color with all the options he wanted, except chrome wheels.
He really wanted the stock wheels, but in chrome.
I remembered that we had a […]
Tags: Car Sales
One of the greatest feelings while selling cars was the elusive multi-car purchase, or commonly called a “Multi”.
I met one man who owned a landscaping company. I recognized the company name and we talked about the landscaping business. Then he landed the money phrase:
“We’ll need to replace all 7 of our trucks.” […]
Tags: Car Sales
You are probably like me and can spot a “Tire Kicker” a mile away. For you people not in the auto industry, a tire kicker is a waste of time customer that has no intention of buying a car.
The best way to handle a tire kicker is through casual conversation. If it […]
Tags: Car Sales