For example, I’m still fundraising so I’ve been approaching my prospects like this:

For $25 you get a business card sized ad. For $50 you’ll get a 1/4 page. $125 will get you a half page. $250 will not only get you a full page advertisement, but it will also get you free ad design, a small blurb on the cover, and I can even get you the inside cover, the absolute best place to advertise in a magazine.

We’re trying to get people to donate $125, but we’re looking for just that special company to become a Platinum (I made it up) sponsor and donate $250 to get that inside cover. So why don’t we make you that one platinum sponsor on the inside cover?

This allows them to say “Yes” to something that is good for the community, and also good for them. I only list the benefits of the price I want them to buy at, and then make it an easy, closed question.

So far I have 3 platinum sponsors and only 2 sponsors at $125, nobody at the lower prices. I don’t really make them much of an option.

Use this method and see if you can make the easy upsell!

They all want the to donate, but they want the “path of least resistance.” Here is what they said.

I’ll just write the check and fill out the form right now, will that work?

Can you fill it out and bring it Thursday? Bring it in and remind me about the check then.

Will I be obligated to anything except the financial donation?

These three guys blew me away! They wanted to donate, but they wanted it to be easy for them, the path of least resistance.

So of course I did as they requested including filling out the form completely except their signature.

How many of your customers really want to buy, but you are making it more difficult that you should.

As old salesman always say, “It’s as easy as A.B.C. Always Be Closing!”