Before Starbucks came on the scene my wife and I didn’t sit at a coffee shop very often. However, we do it about once every two weeks now.
In a way Starbucks has carved out a niche market. They didn’t invade a niche market and then dominate it, the just created it.
You may not [...]
Entries Tagged as 'Creativity'
Creating Your Own Niche – The Starbucks Way
February 10th, 2006 · No Comments
Tags: Creativity
Need to be Creative? Take a drive
January 18th, 2006 · No Comments
There have been certain times in my professional career that I needed to have a creative business idea and needed it now.
Unfortunately there are times where a boss might give you 2 days to come up with a company advertising slogan, or create an advertising campaign within a short time frame.
Whenever I have a project [...]
Tags: Creativity