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Build A High Converting Real Estate Website

March 6th, 2006 · No Comments

I thought Monday would be a great day for a Real Estate Marketing article. Hopefully this weekend all of you real estate agents went under contract with a home and found a buyer somewhere.

Here it was pretty rainy, which is never good for any sales business.

I don’t know the exact figure for the real estate market, but I would assume that about 75% of people looking to buy or sell a home first look on the internet for information.

These people aren’t just looking for loan information either.

They are comparing home prices, looking at locations for building a home, looking for information about buying land, buying lots, selling lots, and everything else related to the home buying process.

If you want to get in on this internet rush, it isn’t too late, but it is too late if you don’t do it right.

There are hundreds of websites that have calculators about loan amounts, payments, “How much can I afford” type calculators, etc.

Then, there are hundreds of websites that allow anyone to search the MLS for their region free of charge.

But one thing the real estate industry doesn’t have a lot of is all inclusive agent websites.

There is a real estate agent in my are that has a website that I always use to search the MLS. Then I go to another website to do calculations, then I go to a third website to read articles on current trends in housing prices (California is about to plateau they say).

If you want to find some free leads, you need to have your website professionally developed. There is no way around that.

Be prepared to spend a good bit of money to get the MLS search programmed, and calculators installed, and other features that you will need. You want to make your website and all inclusive Realtor website for your area.

Once you get your website up and running, read “1 Easy Step To Online Real Estate Sales Success”.

Find a website design company who has worked with Real Estate Agents in the past, then view their work and find something you like.

Tell them you want a website like a website you found online.

Prices should range between $1,000-$5,000 to get it fully programmed and online. Then you should expect to pay about $100 per year for your website hosting.

Get your website online ASAP, every day you are losing potential clients!

Tags: Real Estate

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