If your small business is lacking new customers during this economic downtime, go back to the basics! Keeping in touch with your past clients and prospects will keep your business on the front of their mind. When someone mentions your line of work, they will be thinking of you and hopefully mention you and your business to your clients!
One of the best ways for a small business to keep in touch with clients is through post cards. Specifically pre stamped post cards. When your post cards are sitting on your desk with stamps already on them, you’re much more likely to write a short note to one of your clients or prospects.
My favorite way to use this postcard marketing method is to send a note to people who don’t expect it and say “Thank You”. I sent one to my mechanic at the Ford dealership. I also sent one to a seamstress that fixed a few pairs of pants for me. Last month I sent out about 15 post cards to people that didn’t expect it. All I said was, “Thanks for _____. I’m glad I have someone like you I can trust!”
Keep it simple, you just want them to know what you do and how to contact you.
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