Why aren’t people buying from your website? Our series, 5 Reasons Why Your Website Doesn’t Sell, will tell you why!
1. You Don’t Accept the Right Payment Method
How many payment methods do you accept? One or two? You’re losing sales!
What happens if a store doesn’t accept the payment method you want to use? You don’t buy from them. It’s not a coincidence that most brick & mortar stores accept cash, credit cards, and checks. These are the common payment methods!
What’s in your e-wallet?
Which payment types does your website accept? Sit down right now and make a list. Break it out as detailed as possible, including which types of credit cards, etc.
If you only accept 1 or 2 payment types, you’ve got work to do. If you accept 3 or more, you could still benefit from adding a couple new ones.
Let’s go through payment types you should be accepting.
Credit cards
This one’s a no-brainer. People use credit (and debit) cards to shop online. But are you accepting enough brands?
At minimum, your website should handle Visa and MasterCard. To gain more sales, try adding Discover and American Express.
Electronic checks
Not everyone has a credit card. And some people might just prefer to pay straight from their bank account. Using an e-check makes that possible.
An e-check uses the account & routing numbers from the purchaser’s checks to send a payment to you. Your shopping cart system will ask the purchaser to simply copy the numbers from an actual check. It’s easy!
PayPal
Frequent online shoppers typically have PayPal accounts. This allows the buyer to have a single online method of payment wherever he goes.
PayPal has been around a long time, and it’s not going away. In fact, PayPal even supports mobile phone payments!
Bill Me Later
This option enables buyers to pay you without a credit card or any other online account. Buyers simply select Bill Me Later at checkout, and they’re done. They obtain a credit line from Bill Me Later, and you get your sale today!
Any more?
Since you probably shop online, think about payment methods you’ve run across. Perhaps you even use them. Offer those on your website!!
What good online payment methods did we miss?
2 responses so far ↓
1 Sell More, Blog as a Student, and Win! « Legal Andrew // Oct 15, 2007 at 7:13 pm
[...] small business marketing blog that you might like. It’s the first post in a 5-part series: 5 Reasons Why Your Website Doesn’t Sell. If you like the post, a Stumble would be really [...]
2 Your Site Doesn’t Sell - Difficult Ordering // Oct 17, 2007 at 5:34 pm
[...] RSS ← Your Site Doesn’t Sell - Payment Types [...]
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