Internet Business Marketing Ideas for Small Businesses

If you are new to online marketing, one of the quickest and easiest ways to see results is through “Pay Per Click” or PPC.

PPC is buying visitors on an individual basis. You pay for each vistor (or click) that a search engine sends you. For example:

You are selling Widgets. You create an account at Google Adwords and offer to pay $.25 for each visitor that Google sends you. Google then looks at your keywords (buy a widget) and whenever someone searches for “buy a widget” your ad gets shown.

Unlike traditional media, you don’t pay anything unless someone clicks on your link and goes to your website.

There are only a few good PPC engines so start with Google Adwords and if that works, expand until you can’t handle the load any longer!