Internet Business Marketing Ideas for Small Businesses

Whenever selling anything with different price points, always start with a low price and value, then go up.

For example, I’m still fundraising so I’ve been approaching my prospects like this:

For $25 you get a business card sized ad. For $50 you’ll get a 1/4 page. $125 will get you a half page. $250 will not only get you a full page advertisement, but it will also get you free ad design, a small blurb on the cover, and I can even get you the inside cover, the absolute best place to advertise in a magazine.

We’re trying to get people to donate $125, but we’re looking for just that special company to become a Platinum (I made it up) sponsor and donate $250 to get that inside cover. So why don’t we make you that one platinum sponsor on the inside cover?

This allows them to say “Yes” to something that is good for the community, and also good for them. I only list the benefits of the price I want them to buy at, and then make it an easy, closed question.

So far I have 3 platinum sponsors and only 2 sponsors at $125, nobody at the lower prices. I don’t really make them much of an option.

Use this method and see if you can make the easy upsell!