Internet Business Marketing Ideas for Small Businesses

We focus on marketing your small business on the internet, and you’ve probably got a website setup for that purpose. But is your website the best it can possibly be?

For a quick list of website improvement ideas, check out a new article from Fadtastic: 25 Ways To Improve Your Site Today (via Blogging Pro). This list includes ideas from SEO all the way to off-line development.

One of my favorite tips is about usability & navigation:

Click here: Why? Change this phrase everywhere on your site. It doesn’t make sense out of context. The user has to read the whole paragraph (which they probably won’t) to understand why they should click there. Consider phrases like “Download the profit/loss graph” or “Listen to the podcast entitled food for thought.”

Not only does “click here” confuse users, but it also doesn’t help the search rankings for your site. Using keyword phrases in your links will enable quick navigation and improve your site’s search traffic.

Be sure to check out the other 24 tips from Fadtastic and see which website improvement ideas you can implement.

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