Internet Business Marketing Ideas for Small Businesses

Television advertising for many people is a thing of the past. People want contextual advertising, sponsorships, viral marketing, buzz worthy ideas, and other trendy terms.

For those of you who still buy TV advertising on a regular basis, try this tip. Next time you talk to your account representative, ask him/her about unsold spots. What do they do with those spots?

If they are like most TV stations, those unsold spots are usually at nights during the week, and they have either no commercials due to lack of interest, or they give away commercial spots to non-profit organizations!

You are already a client, and already spend money with this TV station, shouldn’t you get something out of the deal? Free advertising for sure!

Tell them you’d like to try to get a few free spots during the week at off-peak times and see how well that converts for your market. You may find a new demographic that consists solely of night owls ready to buy!