Internet Business Marketing Ideas for Small Businesses

I have been fund raising for our local high school volleyball team that I coach. In my fund raising I have noticed something interesting in 3 people that I have talked to.

They all want the to donate, but they want the “path of least resistance.” Here is what they said.

I’ll just write the check and fill out the form right now, will that work?

Can you fill it out and bring it Thursday? Bring it in and remind me about the check then.

Will I be obligated to anything except the financial donation?

These three guys blew me away! They wanted to donate, but they wanted it to be easy for them, the path of least resistance.

So of course I did as they requested including filling out the form completely except their signature.

How many of your customers really want to buy, but you are making it more difficult that you should.

As old salesman always say, “It’s as easy as A.B.C. Always Be Closing!”