Opt-in email is where people choose to be part of that email list. That list also should have an easy way to allow people to unsubscribe.
For example, on the left menu you see a white box that allows you to signup for special articles that are only available to Vooed Business Marketing subscribers. This mailing list is free and doesn’t contain advertisements.
If you sign up, you can easily remove yourself as well.
The magic of this marketing is that you now have a list of people saying, “Please sell to me.” This method makes for great conversion rates and necessitates a softer sell.
As Joel Cheesman says, “I don’t see it as the pinnacle of marketing strategies either. It’s a piece.”
This is exactly true, email marketing can only be a piece of your overall marketing process.
If you don’t have an email mailing list, I would highly suggest it to every business, whether small or large.
There is a lot of free software to administrate your mailing list, or you can pay to have one set up if funds are not as much of an issue.
Instead of procrastinating any longer, put it on your to-do list then get it done!
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