Internet Business Marketing Ideas for Small Businesses

Everyone has a “Sphere of Influence”. This is the reach of influence that each person has. Some people have a sphere of influence that reaches 20 people, that includes friends, family and co-workers.

However, there are some people who have a sphere of influence that reaches thousands.

Imagine these two scenarios.

1. You sell watches. Your high-end watch is bought by a labor union president. That president is proud of his new $2,000 watch. He wears it to all of his meetings, and someone, trying to kiss up, says, “Nice watch.” The president says, “Thanks, I bought it at XYZ Jewelery Store.”

You just sold a watch to a very influential man (large sphere of influence). He now told his watch buying experience to a room full of like-minded people.

2 more people come to your store to look at expensive watches.

2. You sell homes. A single man, new to the area contacts you and buys a home for himself. He works at a small company, and doesn’t interact much with employees.

Then he goes home, and watches TV. Then he goes to bed.

The man in the first example has a very large sphere of influence, where the second man has a very small sphere of influence.

There were times in my sales career where I purposely took a loss on a car to sell it to a “high-powered” man or woman.

This usually paid off through additional sales, referrals and brand recognition.

Sometimes it is smart of you to take into consideration who a customer is within the community, where he lives, if he associates with other potential customers, and how large his sphere of influence is.

Sell your product at a discount if you have to, just make sure a large “sphere of influence” customer gets at least one!

Brandon Hopkins