Internet Business Marketing Ideas for Small Businesses

Many people have sent in emails asking if they should submit a press release.

The answer is a definite YES!

Here are a couple tips to get as much inclusion out of your press release as possible.

If you can answer these questions with a “Yes”, you are on your way to a successful PR.

1. Is it newsworthy?
2. Will anyone care about the news?
3. Can someone copy and paste your press release directly into a newspaper?
4. Have you read, re-read, and had someone else edit the PR?

With those 4 questions, you should know if you are ready to submit your PR.

Keep in mind, a press release isn’t:

1. A sales pitch.
2. Marketing material.
3. Your only marketing idea.

A press release IS:

1. Good marketing.
2. Easy to do.
3. For journalists first and foremost (they decide to include it or not).
4. Good marketing (worth saying twice).

The easiest way to create a press release is to read other press releases and then formulate your own with your company and product in mind.

You should always include some basics in your opening paragraph. No particular order, and some can be omitted.

You should be able to answer some of those in a way that would create excitement and fill a need or make a better mousetrap.

When you have written, and edited, your press release, you are ready to submit it. You can try a few free submission sites, but your time and money will be best spent with PRWeb (no affiliation).

They provide a great service and will definitely get your story to anyone and everyone willing to take a look at it.

Next time you are brainstorming and need to do some easy and cheap marketing, submit a press release!