Internet Business Marketing Ideas for Small Businesses

There have been certain times in my professional career that I needed to have a creative business idea and needed it now.

Unfortunately there are times where a boss might give you 2 days to come up with a company advertising slogan, or create an advertising campaign within a short time frame.

Whenever I have a project that has an unwelcome deadline the first thing I do it get a pad of paper and take a drive. I prefer to drive somewhere in the country where I am not distracted by other vehicles, stop lights, and traffic. Driving for some reason always helps me come up with creative business ideas.

Turn off the radio, get a pen and start thinking about the project. What are the goals? What has been done in the past? How can the advertising and promotion of other companies be translated into something creative for your company?

These are the things I think about. Right when you have a creative idea, write it down. You may want to be safe and pull over so you don’t have an accident (although that might get you out of the deadline).

Here is an example. You sell copiers and are trying to think of a slogan while driving past fruit trees. First you think of the trees, then the farmer.

Most farmers don’t buy many copiers, but if they have an office they might…but most farm offices only have a couple employees.

But that gives you an idea. You can help companies with hundreds of employees, or just a couple. You can take that idea and turn it into a slogan like:

“Superior Copiers has the copier for 2 employees or 2,000 employees.” Now it isn’t the slogan you would want to use, but now you have something to go on.

Next time you need a creative idea, take a drive.