Internet Business Marketing Ideas for Small Businesses

One of the greatest feelings while selling cars was the elusive multi-car purchase, or commonly called a “Multi”.

I met one man who owned a landscaping company. I recognized the company name and we talked about the landscaping business. Then he landed the money phrase:

“We’ll need to replace all 7 of our trucks.” I nearly died.

Immediately my mind started calculating…average $500 per truck in my pocket equals $3500 in one day’s work!

I’ve had big days, $2,000 days, but never anything above that. This was the fish I’d been waiting for.

The spark that reminded me of this story was this quote from the SalesProcessDiva, “Thirdly, you must have A PREDICTABLE PLAN/PROCESS. This will cause nothing to fall through the cracks;”

Of course my predictable plan was to make as much money per unit as was possible with this customer.

He was still shopping so I gave him all of the upsides of buying from me now and the downsides of the competition and waiting. Still he wanted to shop. He met my manager, Owen Irwin - The greatest salesman I’ve ever met, and he didn’t want to be closed just yet.

I made my mistake by continue the high pressure approach after the client left. I called him 3 days straight with something I “forgot” to tell him when he was in, and assured him that the deal we were making was too good to be true.

A week later I saw him driving a new truck…purchased from my competitor down the street, a Toyota at that!

The lesson I learned after much regret was that not all customers respond to pressure on the phone like they do in person.

Keep that in mind next time you are calling prospects!