Here is a quick test. Go to Google and try to find your website. Search with terms and phrases that you need to until you find your website.
Now try to use the terms and phrases that customers would use to find your website. For this site, that phrase would be ‘business marketing‘, for you it might be vending machines.
Were you able to find your site listed when you searched with the customer phrase? If you did, congratulations. If you were listed on the first page, great job!
If not, it is time for some serious “Search Engine Optimization” (SEO). SEO is the process by which you help the search engines know that your site is the best and that they should display it at the top of their search results. SEO is marketing for your website. Also included are free customers.
You can do this one of two ways, Do It Yourself (DIY) or hire a SEO firm. SEO firms are a dime a dozen and you should look at their clients and where their clients rank in Google before deciding on a particular firm.
If you choose to DIY, read as much as you can at websites like WebmasterWorld.com.
Good luck with marketing your website, it can be a full time job, so stay focused on your offline priorities as well!
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