Having a double sided business card doubles your promotional advertising, and should double your business cards effectiveness.
What are double sided business cards?
Double sided business cards are exactly what they sound like, a business card with printing on the front and printing on the back.
There are a few ways to increase business and profit with double sided business cards.
1. Promote 2 businesses. A local friend owns two businesses, a home repair business and a retail tile and carpet sales store. One side of his business card advertises his home repair business and the other side of his business card is for the tile and carpet store.
You can still use this idea if you are only in one business. Find a complimentary business and talk to them about the idea.
If you sell cars, find someone who does auto window tinting, auto repair, auto glass installation, sells aftermarket accessories, or owns a car wash.
This kind of complimentary business will help you, and it will help them. You are essentially distributing twice as many business cards as you normally would. This way you are spreading your name and business twice as fast. If you have a Unique Selling Position (USP) this could turn into viral marketing!
2 responses so far ↓
1 Vooed Business Marketing » Forge An Alliance with Linear Industries // Feb 7, 2006 at 1:49 am
[…] By forging an alliance with this similar industry you can use your marketing resources to sell to their customers, and them to your customers. You could even do something like “double sided business cards“. […]
2 Business Cards Free » Free Business Cards Comparison - DCP-Print Order Process // Feb 22, 2006 at 3:16 pm
[…] I would have liked the option to have double sided business cards, or half size business cards, but at least DCP-Print let me use my own artwork. […]
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