Internet Business Marketing Ideas for Small Businesses

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Demo Your Product To Create A Viral Campaign

March 15th, 2006 · No Comments

Let’s assume you have an awesome product that will change the way people do things. Your product could be an online thing, or it could be a tangible real-world item.

Now, you could release your product the regular way. Ship it to stores, start advertising, sell products.

Or you could try this new approach. Get some “beta testers” that will use your product and report feedback (they also generate buzz). These beta testers should be hand selected with a huge sphere of influence and are well known in the industry you are in.

You could then go to an industry convention and display your product for people to touch and feel. This further creates a desire for your product.

Let these people take video and pictures of your product. Pictures and video further create excitement around your product.

Look how well it has worked for the Samsung Q1. This isn’t actually released yet, but put that into Google and you get almost 1 million results!

Tags: Viral

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