It doesn’t happen very often, but when it does, you’ll know. For example, many people online know about a certain online bank that is currently offering a 4.75% interest rate on a savings account. As of this writing, the best 1 year CD that Bankrate.com has is 4.21%!
That type of offering is certainly “buzzworthy”. That is why last year alone they gained 1.5 million new customers. That is over 4,000 new customers every day!
Something like that doesn’t even need marketing, it will generate it’s own marketing. This is what you want, something that creates buzz.
Unfortunately for most businesses, they don’t have a buzzworthy product, but you can still go for some buzz.
Everyone knows about mortgage loan brokers, they look for the best loan from a variety of sources. However, more people know about LendingTree.com.
LendingTree took the mortgage broker approach and flipped it upside down, offering customer first service.
Every company has something that can create buzz, it is up to you to find and exploit that possibility!
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