Internet Business Marketing Ideas for Small Businesses

Buying advertising can be one of the most expensive parts to owning your own business. It can also be one of the hardest budgets to plan. First you think you know how much money you want to spend on advertising, then your sales start to decline, and what is the first thing you want to do? Increase advertising.

Fortunately there are many ways to keep your advertising budget stable, but increase the amount of advertising you do. One of the best ways I know to do that is through discounted and unsold radio advertising spots.

When a radio station has a show, they decide how many seconds of commercials they will have, and when during the program they will play those. Some syndicated radio broadcasts bring their own advertising, but local and music radio will need to sell advertising. In fact, they need to sell all of their advertising seconds.

If they have a certain number of radio spots available after everything has been sold, they may offer these last few spots at a discount. If you are in the right spot at the right time, you can capture a few of these spots at heavily discounted rates.

The downside is that you don’t get to pick when they air, and sometimes don’t even get to pick the show or type of music they air during. If these aren’t crucial to you, unsold radio spots can be your ticket to advertising savings.

Here is how you want to approach buying unsold radio spots.

Your agent may not want to talk about this up front because not every radio station pays a commission on unsold type ads.

Be upfront and honest with your agent in what you are looking for, how much you are willing to spend, and ride the wave to inexpensive radio advertising!