There are many great reasons to design your own logo. The first is obviously cost. However, in my professional opinion, a professionally designed logo is an absolute must, and here is why.
1. Helps you acquire venture capital funding (if necessary)
If you are serious about your business, you probably have a mission statement and business plan in progress or already completed. All this work can be ruined if you are not viewed as a serious company with serious goals. A cheap stock logo can ruin your chances of getting funding quicker than wearing a plaid suit.
2. Establishes your “Brand”
You may not be selling the hottest shoes on the market, and you may be a one man shop, but nobody has to know that. With a logo on your business cards, letterhead, envelopes, bills, and every other outgoing piece of material you will look more professional, and in turn you can be paid as a professional.
With a cheaply designed logo, you will look small, and your clients will expect to pay you based on how small they perceive you.
3. Helps people remember who you are
Nearly everyone in the world can recognize a Coca-Cola logo. That is because they have built their brand and logo all over the world. Coca-Cola knows this and they will pay for advertising with no text, and only thier logo, that is how strong their brand is in the memory of their customers, including me.
That’s it for now, stay tuned for Part 2 of “Benefits of Professional Logo Design”.
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1 Vooed Business Marketing » Benefits of Professional Logo Design Part 2 // Feb 15, 2006 at 12:00 pm
[...] In Benefits of Professional Logo Design Part 2 we talked about establishing your brand, venture capital, and making your logo memorable. [...]
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