Internet Business Marketing Ideas for Small Businesses

Assuming you are an expert in your field, and you can speak clearly, you are a good candidate for a radio interview.

A radio is not as intimidating as a TV interview because you have no idea how many people are actually listening, you can wear what you want, and it can be edited (assuming it isn’t live).

Here are a couple tips for getting “On The Air”.

You need to come right out with, “I’d like to give you a free interview about my industry. It is a very exciting industry because ________.” Make sure you are interesting to the person you talk to. If you are boring to them, you won’t get anywhere.

Instead of talking about you, talk about the industry you are in. Talk about the new advances, things people don’t know about it, and how it fits with their listeners.

It is no fault of theirs, but radio stations are very busy places. Phone numbers get lost, people forget to contact a potential story, and then you get pushed away accidently.

Make sure you get the name of the person who will make the decision, the call a few days later. Say something like, “Hey John, I wanted to introduce myself personally and see if you were still interested in running my interview about ‘buying cars at a discount’. I’ve been a used car salesman for many years and know the tricks of the trade.”

You need to grab his/her attention if you ever want a chance to reach their market.